Words have more power than one can expect, especially when combined with visual design and placed in proper positions. It’s not just about grabbing attention from visitors and customers on site, inserted messages and text can be utilized to act as sale boosters for maximizing the educational effects of your online visibility and reducing the cart abandonment rate. Let’s find out how to secure sales and improve the conversion rate on your website with the WPC Smart Messages for WooCommerce plugin.
On-site messages can show a variety of contents to educate visitors and customers about expected sale events, stock changes, order discount or delivery notes. All kinds of alerts, notices and messages can be shown in various places of single product pages, throughout the store or special positions such as on cart and checkout pages.
9 Significant On-site Messages to Generate Massive Sales
1. Product Listings
Users can create listings of products from different sources such product tags, categories, types (simple, variable, woosb – Smart Bundles, composite – Smart Composite, woosg – Smart Grouped), brands (WPC Brands), collections (WPC Smart Product Collections) to promote related products, alongside up-sells and cross-sells across the store. Spending time checking out other similar product listings makes visitors stay longer and be inclined to make an order thanks to the smart suggestions.
- Check out the Designer’s Choices Collection here
- #2 Best Sellers in Hoodies
- Discover trending items in Clothing, Hoodies
- 5.00 star rating items from the WPC-Casuals brand
2. Discounts and Price Changes
Everyone loves discounts and promotions. Customers are driven to spend money if they know clearly how much they can save from the discount, either by amount or percentage. Sometimes, showing the scheduled regular or sale price can help sellers properly adjust the customers’ behaviors to buy now or wait for later.
- Yay! You can save $15 for this now
- Purchase this to enjoy the 10% discount
- Flash sale starts in 3 days and 4 hours. Sale price at $49
- The price of this product will be back to $99 within 6 hours 15 minutes
- Be the first to grab the deal in 3 days
3. Stock Updates
In addition to showing price changes and discounts, stock updates can be a great way to create an urgent sense in visitors and make them act faster to not miss the chance. Low threshold or out-of-stock products indicate that they are highly favored or scarce items. Backordered items offer the last chance for customers who are in need of some things. Sold Individually products implies that the deal is way too hot so everyone should be given a fair chance. Don’t forget to remind customers to check back even when a product is out of stock with out-of-stock notifications.
- Sorry, this is out of stock. To be restocked in 30 days.
- Not in stores. Online orders only.
- Only 3 left in stock. Hurry up before it goes exhausted.
- Available on backorders. Last chance, order this now.
- Limited to only 1 per customer per order. Grab yours now.
4. Time-Sensitive Events
To create a sense of urgency, you can use the shortcode from WPC Countdown Timers to insert in the text and format to make it outstanding. Combining date & time conditions with built-in shortcode, it’s possible to turn your text into a real-time call-to-action that urges people to act fast.
- The clearance sale ends in 3 days 6 hours. Join now!
- Check back later. Pre-order starts on March 30. That’s 12 days more.
- Flash sale is now on. Closes in 10 hours 9 mins. Go to Shop.
- Early-bird purchase is at $19. Price will rise to $39 in 5 days. Save $20 now.
5. Order Value Boosts
Besides introducing cross-sells, up-sells & related products, there’s a number of ways to encourage buyers to upsize their order. Getting your customers acknowledged about bigger benefits & discounts when they expand the order value to reach a limit such as free shipping policy, bigger coupons, free gifts, etc is such a good way.
These messages can be displayed on the Fly Cart popup, the cart and checkout pages, where medium-sized orders or ones that include heavy items and cloggy products are prone to be upgraded so that buyers can benefit from this the most.
- See what comes in a good match with this
- More choices from $49 only in T-shirts
- Orders of $99 or more can enjoy free shipping. Just $22 more
- Shipping fee for your order is high. You can get free shipping by purchasing $30 more
- Get a free gift for purchasing 3 or more. Come on, add 1 more
- Just 1 more item to get a free gift from us. See the gifts.
- Your order can receive a free tote bag if you buy 2 hoodies or more
6. Role-based Messages
When your site has users of multiple roles, personalized messages can address the person and make them engage better. For people who have some privileges such as embracing greater discounts, purchasing items at lower unit prices as wholesalers, store managers or VIP customers, they will know what they can get and feel prioritized. For visitors, a message that shows them benefits for becoming a subscribed member or first-time customer will definitely increase the conversion rate for your site.
- Be the first to get to know about sales and promotions from us
- Register your email to get a 20% discount coupon
- Your VIP membership is enjoying 15% discount for all items
- 50% off for first-time customers. Try “FIRST” in the coupon field
- Obtain 10 points for each $10 spent. You’ll get 100 points after completing this order
7. Social Proof Updates
Items that receive high interest or are widely favored from other people on site will look more reliable and appealing to visitors and potential customers. Showing proofs from other buyers and visitors will help build the trust and engage people to purchase the items.
- 105 views | 89 sold (archive/shop pages)
- 234 liked this | 203 searches/month (single product pages)
- This product has been searched for 105 times this month
- More than 210 people are interested in this. 89 sold this week
- 90% of verified buyers satisfied after purchasing this
- Recommended by more than 332 users with 4.5 star ratings
8. In-line Texts & Guidances
In some cases, when products come with special notice or required selection, to better guide customers, in-line texts are needed. Update visitors of your site if you are away or there is some news about your business they should know. Using WPC Smart Messages, it’s easier to insert texts in places you want to make sure buyers are aware of what they are expecting.
- This gift will be added alongside the main product
- This bundle weighs 5.6 kg in 40 cm W & 60 cm H. Cumbersome items will be charged an extra fee of $5
- Your cart has 5 items. Try the coupon “SURPRISE” to get a gift and $20 discount
- We offer a 10% refund for every $60 spent. Contact us to request refunds
9. Policies & Guarantee
Offering reminders of your business’ unavailability, policies and satisfaction guarantee build up credibility and loyalty in customers more effectively than you might think. Repetition of significant points in your policies that show your competitive advantages is necessary.
- Holiday Breaks
- Refund & return policies
- Membership program
- High quality materials
- Prestigious awards
- Oversea free shipping
5 Outstanding Features You Shouldn’t Overlook
Custom Positions with Action Hooks
Users can use hooks to insert messages in custom positions easily.
Active status per message
Turn messages on or off with just one click. No trash, no lingering messages.
Diversifying Designs
Custom CSS, pre-built visual design or plain text can be configured for different messages.
Comprehensive Shortcode List
The list is constantly updated to add more short-codes for varying purposes and needs.
Integrations into other WPC plugins
One of the best things about the WPC ecosystem is the multi-plugin integration.
Preview highlights and examples in this video. Find the detailed configurations in the doc.
