Labeling products seems trivial, but it might be of more importance than you think, especially for online businesses. Adding suitable badges and labels is also a smart way to advertise your products. It’s time to think seriously about using badges and labels for online goods and services.
Read on to find out – what, why and how?
Different types of badges and labels for online stores
When people think of badges and labels for goods and services selling online, the most common ones that come to their mind are the “sale”, “50% off” or “new”, “hot”, etc. These are just the most basic things that are provided by the theme or template.
WPC Badge Management for WooCommerce plugin offers much more than that. Users can create almost all kinds of badges and labels for products of any type.
Basically, these can fall into some following categories based on their purposes:
- Sale badges: To announce customers and visitors about products that are on sale or flash sale, to tell buyers how much they are going to save with an amount or percentage discount, to let people know that the offers are time sensitive so they should grab the deal before it ends.
- Inventory badges: To boost the sense of urgency and scarcity of goods and services, inventory badges can tell visitors that some products are closely going out of stock, being released very soon, just arrived or restocked, or ready to be pre-ordered.
- Trust badges: One of the most common concerns for buyers when they purchase products online include the security of online payment and their personal credit/debit information. Trust badges play a significant role in assuring customers that they are making safe purchases via reliable payment gateway and their information is safe. Other guarantees such as the money-back guarantee, free shipping, free returns, inclusive goods insurance and third-party endorsements also help to reduce the checkout abandonment rate.
- Safety Disclaimer: When it comes to goods and service quality, to highlight the uniqueness and competitive advantage of your business, badges and labels that claim that your product is of high quality and standards: made from organic materials, hazard-free and 100% natural, safe for children and pregnant women, recyclable, inflammable, shock-proof for even overseas shipment, etc. are totally needed. Knowing that purchasing your products means they are contributing to a good cause, customers will be more inclined to place an order.
- Custom badges: To assist customers in searching and selecting based on their preferences, users can create custom badges to showcase products by collection, styles, brands, release year, etc.
- Popularity: People who have strong preferences or love trending items would pay special attention to the best sellers, most popular, featured products, award-winning items and best voted pieces. Badges that show off the popularity or achievements of products in as big as a competition or as small as a local poll can make your items stand out better.
The above list is inexhaustive, which means there are more kinds of badges and labels one might think of and add to their products. Any kind of badge that combines images, colors, text, link and effects to serve the ultimate purpose of promoting goods and services can be generated by the WPC Badge Management for WooCommerce plugin.
Significant benefits of badges and labels
There are many names for them: trust badges, sale labels, security seals, etc. Whatever you might call them, these badges and labels are there to add some sense of security, credibility and grab visitor’s attention to your business’ uniqueness. To put it simply, these are little but significant visual reminders added to make visitors find that your business is reliable and your products are worthy.
Which one would you prefer: a plain book with long paragraphs and mere texts or a book with colorful illustrations inserted between paragraphs? People will lose their interest very quickly if there is no visual enhancement to “indulge” their eyes.
It’s the easiest way to promote ongoing sale events and special offers. These visual reminders help convert visitors into customers as people tend to act fast when they know that the special offers are limited.
Studies showed that 60% of cart abandonment cases were due to the lack of understanding about the business or product they are viewing. Using trust badges enhances the checkout experience and closes the deals faster as these items help to build trust and credibility.
The studies of heatmap in online stores also revealed that visitors often glance at these labels first when previewing products from a catalog or search result. Making use of outstanding icons, colors and images grab visitor’s attention to the most noticeable content on site. In addition, this results in more clickthrough to learn more about the product details as well.
Badges configurations for your needs
So how could you maximize the user experience with badges and labels? Check out the list below:
- Add new badges, choose a style, configure the colors, image, text and link (if any). WPC Badge Management offers up to 23 different pre-made styles for instant needs.
- Categorize badges into different groups. It’s better to manage badges based on groups for different product types and purposes, ie. sale badges, inventory badges, disclaimer badges, etc.
- Customize badges for individual products. For individual products, users can combine badges from different groups to highlight the items’ most outstanding points.
- Integrate WPC Smart Quick View popup into badges so that customers can click on the badge and preview the item easily without leaving the current location.
- WPC Countdown Timer can also be added to notify customers and visitors about the remaining time of the flash sale or campaigns. Counting down to the goal is a great way to emphasize the time-sensitive events and call to action.
In case you need more ideas for badges and labels on your site, pay a visit to our live demo here for further reference.
