Why Mystery Boxes are the New Hype for the Year-end Sale Season?

Sale season at the end of a year is often the time people are willing to spend more for themselves and their loved ones. It’s a great time for marketing all kinds of mystery boxes that would bring about more excitement, better prizes and greater meanings for your customers. WPC Mystery Box for WooCommerce is the one sharp tool you shouldn’t miss if your goals are also in the list below.

Benefits of Selling Mystery Boxes

As its name suggests, mystery boxes emphasize the psychological effects of not knowing what’s inside the box when they are sold to customers. Buyers might or might not know the list of all items they might possibly get in advance, but one thing they know for sure and is guaranteed by the sellers when they decide to purchase the mystery boxes is that the values they can get will always be higher or at least equal to the price they pay for.

There are aspects of selling mystery boxes store owners can take into consideration other than just crafting common product bundles:

  • Customer engagement on site will be boosted when they consider different boxes
  • Excess inventory issue can be reduced effectively
  • Promote cross-category products & increase order value
  • Giving discounts with competitive prizes without reducing your product’s values
  • Brand identification and credibility will be improved
  • It brings about a brand-new & exciting shopping experience

WPC Mystery Box plugin

With our WPC Mystery Box for WooCommerce plugin, a new product type called Smart mystery box is created and it has some advantages that can help your online stores excel in running year-end sales campaigns.

  • Unlimited assortments allow you to create boxes of any sizes
  • Item priority: store owners can choose to boost the going of slow-moving products, set up a fixed order, or let it run wild with randomness
  • Add multiple products from different sources at a time at ease
  • Multi-levels of necessity for assortments add more fun and excitement to the deal
  • Work well with other plugins in WPClever ecosystem

Versatile Smart Mystery Box Configurations

It’s possible to add multiple products to each assortment with a fixed default quantity so all kinds of product combinations can be chosen for mystery boxes. Users can choose to clear out low-stock or boost high-stock products by prioritizing them in the selecting order or items. This is the chance to promote the products that have been in your inventory for a long time and prepare for new items to be filled in next year. Or it can be a solution to promote cross-category products or group items from a widely favorite brand.

There’s a sense in selling mystery boxes that you are actually giving discounts to your products while still preserving their values. People won’t feel that you are running a clearance sale of excess inventory items or reducing the prices of your products because they have been devalued compared to when they were launched.

To reinforce the sense of being a mystery, users can choose to exclude hidden products, hide the prices, images or availability of assortments on the mystery box page and order details. Only when unboxing the package do customers know what is included in their order.

Multiple Sources for Assortments of Boxes (PREMIUM)

In the Premium version, our plugin offers several sources for bringing up multiple items at a time to each assortment: product tags, categories, brands (using WPC Brands for WooCommerce), collections (using WPC Smart Product Collections for WooCommerce), attributes, types, shipping classes & visibility.

Besides these sources, users can also duplicate assortments to quickly add several similar items at a time. Unlike other kinds of mystery boxes, Smart Mystery Box permits users to use separate settings per assortment, so you can break down an offer into parts and configure even the most complex deal. Coming along with this, grid layout is also available in 2, 3, or 4 columns so that customers can have a more straightforward preview of the contents.

Combine with other WPClever plugins

One thing that we are always proud of about our plugins is we have built an ecosystem where no plugin works alone. Users always find at least one or two integrated features from others inside each plugin.

If you need to add some services so customers can gift these mystery boxes to their friends and family members, such as gift wrapping, postcard printing, special delivery, etc., you can use this plugin with other plugins such as WPC Product Options or WPC Frequently Bought Together to add additional add-ons to the boxes. Assortment items can be previewed via Smart Quick View popup.

If you are selling boxes for a limited time only, you can also use WPC Product Timer and WPC Countdown Timer plugins to add some urgency and scarcity to the deal. This urges visitors to act fast before the delicious offers disappear. Thus, your site will see a better conversion rate and engagement performance.

To encourage on-site engagement, sellers can also use WPC Price By User Role and urge visitors to register to be a member and purchase awesome mystery boxes available for different user roles.

New Hype in Shopping Experience

Instead of selling a bundle or a T-shirt, a pair of Jeans and a hat for $99, you can set up a smart mystery box including 5 items: T-shirt, Jeans, hat, belt, and tie for $99 and customers will get a random box including 3 out of 5 items above. The surprise is one thing customers won’t get from buying the traditional bundles.

In fact, your mystery box above can be considered a combination of different bundles. Sellers don’t have to consider complex settings for bundles, instead they just need to add items to the mystery box and leave other things for our plugin to take care of. From choosing products with a high or low stock level, randomizing them for different orders, restricting other products to be purchased alongside, and requiring buyers to checkout with the specific allowed payment methods.

It’s possible to consider this as a trouble-free solution for selling products in bulk without damaging their own values and still resolve the slow-moving inventory issues effectively at the same time. Prepare for the year-end shopping season from now on with WPC Mystery Box for WooCommerce, your effort will definitely pay off well.

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